Pitch Deck · FIT-M8

The swipe-and-meet matchmaking app for peer-to-peer sports, friends, and trainers

Pre-Seed Pitch

Marcello Annicchairico, Founder & Engineer

fit-m8.app

The swipe-and-meet matchmaking app for peer-to-peer sports, friends, and trainers

Pre-Seed Pitch

Marcello Annicchairico, Founder & Engineer

fit-m8.app

Why now?

Three Macro Tailwinds Driving Immediate Market Demand

Global Explosion of Social Racket Sports

Padel and Pickleball are growing at >25% YoY. Both require exactly 4 balanced players, creating urgent daily demand for hyper-local matchmaking.

The Shift From Nightlife to Social Fitness

Gen Z and Millennials are swapping bars for active social clubs, run clubs, and fitness communities to fight urban isolation.

Normalization of Matchmaking UI

Location-based swiping and map discovery are now universal consumer habits, eliminating onboarding friction for non-dating apps.

Existing Social Platforms Fail Active Adults Seeking Sports Partners

Active adults (18–45) moving to new cities, picking up racket sports, or seeking workout accountability have no dedicated space to find partners.

Tinder & Bumble — Wrong Intent

Romance-first focus creates awkward dynamics when users strictly want a tennis, padel, or gym partner.

Strava & Playtomic — Solo & Post-Activity Focus

Great for logging solo workouts after the fact, but lacks 1-on-1 discovery and real-time match coordination.

Meetup & Facebook — High Friction & Rigid

Built for broad, group-based events with fixed schedules—making spontaneous 1-on-1 or 4-player matches difficult to organize.

How FIT-M8 works

Build your profile

Pick the sports you play, your skill level, and your city.

How FIT-M8 works

Set your intent

Filter by format, level, and distance — dating, friends, or a trainer.

How FIT-M8 works

Find your trainer

Connect with trainers who specialize in the activities you want to improve.

How FIT-M8 works

Discover nearby players

Swipe through people who share your sports, close to you.

How FIT-M8 works

Explore & check in

See who's playing nearby on the map and check in to your spot.

How FIT-M8 works

Match & play

Chat with your matches and plan your next session.

A €2.1B+ Addressable Market Powered by Active Sports Enthusiasts

TAM

€18.4B

Total Addressable Market

Global fitness & social matching market (600M active adults).

SAM

€2.16B

Serviceable Addressable Market

180M urban European athletes playing racket, team, or fitness sports.

SOM

€43.2M

Serviceable Obtainable Market

3-year capture across top 15 Tier-1 European cities.

Freemium Core Driving High-Margin Subscriptions & Transactional

€9.99 / month

Unlimited Discovery

Unlimited daily likes (free plan capped at 20/day).

Direct Connect

Skip matching—message profiles directly without waiting.

Multi-Sport Access

Filter up to 100 sports activities instead of 6.

Priority boost

Featured placement in local discovery feeds.

Future platform upsides — Phase 2

Venue Booking Commissions

10–15% take-rate on court bookings (Padel/Tennis) inside match chats.

Certified trainer marketplace

15% commission on private sessions with verified coaches.

Go-to-market

Hyper-local rollout playbook starting in Barcelona's high-density sports hubs

Anchor Hotspots

Direct integrations with high-volume sports hubs (Padel & Beach Volleyball) to capture existing athletic communities.

Creator Lobbies

Micro-influencer & organizer ambassador loops driving public match creation and user retention.

Hyper-Local Acquisition

Geo-targeted physical activations & localized social campaigns around active sports hubs.

< $3.00

Blended CAC

$18.00

6-Month LTV

> 6.0×

LTV : CAC

Competitive landscape

FIT-M8 fills the gap between dating apps, fitness trackers, and group organizers

Dimension	Tinder	Playtomic	Strava	Meetup	FIT-M8
Primary intent	Romantic / Dating	Court & Club Booking	Fitness Tracking	Large Group Events	Peer-to-Peer Sports Matching
Sport & skill filtering	None	Racket Sports Only	Activity Tags Only	Event Categories Only	100+ Sports & Skill Levels
Match dynamics	1-on-1 Only	Court Lobby Rentals	Follow / Kudos	Group Only	1-on-1 & 4-Player Activity Loops
Real-time map discovery	No	Venue Map Only	Heatmap Only	No	Live Spot Check-Ins & Heatmaps
Frictionless swipe UI	Yes	No	No	No	Yes (Swipe + Map Views)
Monetization engine	Dating Subscriptions	Court Commission Only	Subscription (Premium)	Ticket / Group Fees	Subscriptions + Trainer & Venue Marketplace

Team & execution

Technical Execution Complete. Raising to Scale Growth

Marcello Annicchairico

Founder & Product Lead

Engineered and launched Fit-m8 end-to-end. Focused on core product architecture, feature iteration, and tech infrastructure.

Key hires planned with this raise

Head of Growth

Drive hyper-local CAC reduction, sports club partnerships.

Community Manager

Event management & organic user retention.

Advisory Board

Fitness industry veterans and marketplace-scaling advisors.

Raising €100K Pre-Seed to hit 10,000 MAU

Growth & Acquisition

55%

Launch the city playbook in the initial pilot metro — Barcelona.

Product & Iteration

25%

Expand map features, automated matching algorithms, and venue integration APIs.

Operations & Community

20%

Local ambassador management and legal/compliance.

18-month target milestones

10,000 Active Monthly Users (MAU).

30% 30-Day User Retention

Initial Monetization Validation.

Let's build the home for sports partners together.

marcellokabora@gmail.com

Thank you.